Top Web-Design Trends 2022: What Should Businesses Expect?

The updated list of web-design trends 2022, as before, is aimed at achieving high-quality adaptation of the site and giving it an impeccable appearance. To achieve the goals set, webmasters actively use various JavaScript frameworks that can provide the necessary level of correspondence between the initial idea and the project code. Thanks to this, it is possible to avoid excessively long loading of the site, and to make interaction with it as comfortable and efficient as possible.

We offer you a closer look at the key UI design trends, without which you can’t go anywhere in 2022.

TOP-5 important web-design innovations of 2022

Fashion trends that determine the appearance of websites and mobile applications are formed under the influence of current technological processes and personal wishes of users of digital products. The quality of optimizing the visual component of the project determines its future fate and relevance among the target audience. Before ordering design development for your website or application, pay attention to the trends that are important to implement in your product.

Trend #1. Dark theme

For the third year in a row, the dark theme has remained at the peak of popularity. Its demand is associated with such positive features:

• high contrast, which creates a comfortable accent colour;
• normal perception of content even in low-light conditions of the screen;
• saving battery consumption of a smartphone, laptop or tablet;
• extending the life of the screen of the device;
• reducing the load on the human eye;
• improving the perception of content in the dark.

The dark interface helps increase the number of sites viewed by the user and helps to quickly highlight the elements on the page that are necessary for studying. A dark background in a well-chosen colour palette and harmonious typography evokes a positive emotional response from users and motivates them to perform targeted actions.

Trend #2. Non-standard fonts in headings and key information blocks

Stylish and aesthetic fonts are not only the comfort of reading text content, but also an attractive appearance of the page being viewed. Many designers create their own unique designs to personalize websites and apps.

Using a unique font allows you to:

• place accents in the text and highlight key information;
• make the design of the page pleasing to the eye;
• draw user attention to text content.

Today, at the peak of popularity, there are options with a huge number of serifs and curls. With their help, UI-designers manage to give the project a nostalgic mood and make the design as authentic as possible.

When using non-standard fonts, it is extremely important not to forget about their adaptation. It is necessary that your site can automatically adjust the appearance of text to different sizes of devices from which users study content.

Trend #3. Custom Scrolling

If earlier page scrolling was limited exclusively to the vertical plane, today projects use alternative solutions:

• scrolling horizontally;
• scrolling on all planes.

Horizontal navigation through the site or application provides a comfortable perception of content from a smartphone or tablet. This is primarily because users control these devices using gestures.

Side vertical scrolling remains relevant for online stores with catalogues and online-galleries. The correct use of this type of scrolling allows you to place important accents and make your resource more attractive in the eyes of users.

Scrolling in all planes is a universal solution for interacting with content from both smartphones and desktop computers. Such scrolling interacts equally well with a computer mouse and a mobile touch screen.

Trend #4. Animated 3D-images

Instead of spending time and effort on a detailed text description of the product, you can simply demonstrate its virtual 3D-model. For this purpose, as well as possible, volumetric animation is suitable. With its help, users will be able to study thoroughly the product you offer and reduce the time to make a decision regarding its purchase.

The breath-taking realism of 3D-animations does not leave indifferent even the most jaded user. The active development of augmented and virtual realities will reinforce this trend over the next few years.

Trend #5. Minimalistic design

The use of minimalism in the design of sites involves the rejection of unnecessary elements in favour of a large amount of free space. UI-designers are convinced that with the right placement of accents, it will be possible to establish control over the attention of users and bring it to the completion of the target action faster.

The use of minimalism will allow you to strike a balance between functionality, aesthetics and convenience of web-design. Given the fact that modern users have to spend a huge amount of time on the network, this feature will come in handy.

Summary

Taking into account all of the above, we can conclude that the era of functionality has come in the world of design development. People are no longer ready to sit at the computer for hours and spend a lot of time on websites in search of the necessary information. They are not ready to waste time studying incomprehensible and inconvenient interfaces.

For this reason, sites and apps that want to stay on top should have:

• concise(brief) design;
• intuitive sitemap;
• high response speed;
• high-quality download optimization.

Today we can safely talk about the evolution of UI-design and the qualitative growth of technologies used to create web-projects.